bep Launchs Poker Champion Chris Moneymaker's Gaming Site; bep creates a new breed of website for a new breed of players

Thursday, August 11th, 2005

World Series of Poker champion Chris Moneymaker selected bep consulting to revamp the Moneymaker eCommerce website to increase his online sales. The interactive site simulates Texas Hold'em dealing and betting and is designed to make the purchasing experience engaging and natural for the targeted customer.

With the poker industry moving from the septuagenarian rat-pack crowd to the 18-34 male ESPN demographic, an efficient and engaging web presence is critical for Moneymaker Gaming's online marketing strategy. Utilizing an approach based equally on technological and creative expertise, bep Consulting created a site designed to attract the attention of the targeted demographic: prominently featuring celebrities like Vida Guerra and Playboy (PEI: NYSE: PLA, PLAA) branded accessories.

"When I started Moneymaker Gaming, I could have selected any consulting company in the country. I quickly became convinced that bep could best capture the essence of today's poker world. Hard core poker players understand that the style of the experience is just as important as the game itself to those who are playing it, and bep delivered that for Moneymaker Gaming," says Chris Moneymaker.

"We learned that poker accessories are an impulse buy and that Moneymaker's new site had to capture the attention of potential customers quickly and effectively. By integrating the playing and the purchasing experience we were able to create an ecommerce solution that makes the buying process engaging and easy, designed specifically with the target demographic in mind," says Darian Rafie, a principal at bep.