World Poker Tour Announces Six New Licensing Partners

Thursday, June 2nd, 2005

LOS ANGELES--(BUSINESS WIRE)--World Poker Tour Enterprises (WPTE) announced today that it has signed six new license agreements for the WORLD POKER TOUR(TM) (WPT) as part of a comprehensive brand licensing program.

"Consumer demand for WPT-branded merchandise has been very gratifying," said Steven Lipscomb, CEO and Founder of the WORLD POKER TOUR. "With Father's Day around the corner we have lined up some very compelling alternatives to the traditional shirt and tie that poker Dads everywhere are going to love."

The licensing partners being announced today are:

Shell Auto Expressions, the number one marketer of aftermarket auto accessories, will rev up their fans all the way to fifth street with a full line of WPT car accessories including air fresheners, floor mats, seat covers, seat cushions, sun shades, steering wheel covers and more!

MZ Berger, a leading timepiece, gifts, and accessories manufacturer, will change gears with WPT digital poker-game-play wrist watches, wall clocks, decorative table-top clocks and alarm clocks.

Frankford Candy a leading marketer of chocolate and non-chocolate candies will make winning sweet with WPT-themed candies and gift sets - now everyone can experience a belly-buster straight!

Zippo is putting on the heat with a series of World Poker Tour lighters. Lady Luck is sure to strike with one of these Zippo lighters. With four designs, one is sure to be your ace in the hole.

Hot Properties! Merchandising, Inc. will make a full line of novelties and collectibles for the passionate WPT poker fan including magnets, memo pad magnets, magnetic bottle openers, buttons, stickers, lapel pins, antenna toppers, key chains, coasters, Tee shakers, and more.

Pacific Direct will manufacture the ultimate conversation piece-a Talking Bottle Opener that plays back unique WPT soundbites when the opener touches the bottlecap-no bluffing!

Brandgenuity LLC, a New-York based licensing agency, assisted the WPT in negotiating these agreements as part of its role as the exclusive agency of record in the strategic development and execution of the WPT licensing program. For more information on World Poker Tour licenses, contact Brandgenuity at 212-925-0730 or email info@brand-genuity.com. The company is located at 430 West 14th Street, Suite 403, New York, NY 10014.

Contacts

WPT Enterprises, Inc.
Daniel Paul, 323-330-9900
dpaul@worldpokertour.com
or
Brandgenuity LLC
Adina Avery-Grossman, 212-925-0730
adina@brand-genuity.com