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Sarge
'Sarge'
How much can you afford? If you are a casual player, Never, play with money you cannot afford to lose. Even if you usually win, never play with money you cannot afford to lose....


Women in Poker
ditchdoc
'ditchdoc'
How many times have you heard that the key to playing winning poker is all in the starting hand selection? While it is true that it is a great start, the real key to playing winning hold'em is recognizing traps and avoiding them.


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Mad Terrapin
'Mad Terrapin'
Is there some sort of gene that’s responsible for decent poker skills? Some sort of genetic trait that gives me the ability to dump garbage hands and not call when I know I don’t have the odds to draw ...



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Text Poker

American IDC SmartSMS Celebrity Poker ``Text-Chat'' Becomes a Financial Reality with Poker Superstars Lining Up!

Tuesday, June 7th, 2005

LOS ANGELES--(BUSINESS WIRE)--June 7, 2005--American IDC Corporation (Pink Sheets: ACNI) announced today Marcel Luske is the first professional poker player to reach out to his extensive fan base through text messaging. He has signed with Smart Entertainment and their CelebrityPokerChat(TM) service to deliver live updates through text messaging directly from the poker table to his fans as he plays. He will offer playing tips and include his fun and clever sayings, such as, "Give a little bit of your chips to me!" The deal has even more appeal to his fans as one lucky winner will win a coveted seat at the World Series of Poker!

Luske is one of the most visible and widely recognized players in the United States and Europe. His notable finishes in the past two WSOP tournaments have brought him to the forefront of the poker landscape. He placed tenth in the Main Event 2004 and thirteenth in 2003, respectively. Luske's signature style of wearing his sunglasses upside down makes it impossible to remain unnoticed. Only two days into this year's WSOP, hundreds of fans have approached him for his autograph and to simply share a moment of his time.

Being the creative and determined entrepreneur that Luske is, he has developed his own exclusive marketing organization, Flying Dutchman Marketing. The purpose of this endeavor is to provide integrated marketing plans that further connect with his steadily increasing fan base via text messaging as well as through other ventures. Additionally, Luske is the director of the International Poker Federation (IPF).

The service is very simple to use: Say for example Marcel is playing in a tournament. 50,000 people are watching on TV, online or watching a pre-recorded show on television, and he asks them to sign in by sending the message CHAT to the number 76278. 30% of the viewers respond to the request, and within minutes, 15,000 loyal fans have opted-in to his fan club. Let's calculate that 200,000 fans have signed in through his World Tour -- he sends these loyal fans 4 messages a month, generating $400,000 of revenue that he would have never dreamt of before ... $4.8 million a year in NEW revenue! All while keeping his fans updated on his latest and greatest news -- and smiling all the way to the bank. But of course, getting a personal message from the Flying Dutchman would be a big reason to smile too!

CelebrityPokerChat was formulated by Smart Entertainment in 2004. Try out the service by sending the word CHAT to the number 76278. For further information and a brochure, please contact Smart Entertainment at 310-666-7340, or email us at info@smartentgroup.com.

For more information on Marcel Luske, contact Wendy Meadley at Flying Dutchman Marketing, 952-944-2957, or email wendy@flyingdutchmanmarketing.com. For inquiries concerning press and marketing, contact Katie Page at Poker Resource Network, 919-264-7751, katie@pokerresourcenetwork.com.

About American IDC Corp.:

American IDC (American IDC Corp.), a public company (Pink Sheets:ACNI), is an internet entertainment company that specializes in mobile marketing campaigns for major brands. American IDC owns and operates the SMART Text Messaging technology. This technology, which was originally developed and deployed in Europe, provides keen insight into the consumer market in creating branding and marketing campaigns that produce results. To date, Smart has successfully launched over 300 campaigns worldwide. Both Smart and American IDC are headquartered in Los Angeles with additional presence in New York, Europe, Mexico, South America and Asia. www.AmericanIDC.com

American IDC Corporation (Pink Sheets:ACNI) is a fully reporting issuer.

About Smart Entertainment:

Smart Entertainment is a leading consulting and advertising firm that specializes in developing marketing campaigns for major brands. SMART has come to rely on invaluable experience from Europe for keen insight into the consumer market in creating branding and marketing campaigns that produce results. To date, Smart Entertainment has successfully launched over 300 campaigns worldwide. SMART is headquartered in Los Angeles with additional presence in New York and Europe. Smart Entertainment and its companies are privately held. SmartSMS is a trademark of Smart Entertainment. The SmartSMS technology is controlled by American IDC Corp. www.SmartEntGroup.com

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