Bluff Poker Magazine welcomes poker authorities Lou Krieger, Phil Gordon, Mike Mizrachi, and Marcel Luske

Monday, May 23rd, 2005

ATLANTA--(BUSINESS WIRE)--May 23, 2005--Bluff Magazine, America's largest poker publication, is pleased to announce the addition of world-class poker champions Phil Gordon, Mike Mizrachi and Marcel Luske to its lineup of regular contributors. Bluff also welcomes poker authority Lou Krieger, a celebrated author of several books on poker including The Poker Player's Bible, to its distinguished editorial staff.

The affable Gordon is a perennial WPT favorite, co-host of TV's Celebrity Poker Showdown and expert poker strategist. He has accumulated $1.1 million in tournament winnings since 2001 and is almost universally referred to 'the nicest guy in poker'. Mike Mizrachi, known to his opponents as 'The Grinder', is recognized for his steadfast play and sober composure at the table, making him a serious threat in any game. The Flying Dutchman, Marcel Luske is known for his calculated aggression, an almost supernatural ability to read his opponents and his wild antics at the table. All players are experts in poker analysis, and recognized by the poker community as members of the elite.

Lou Krieger joins Bluff following a 10-year stint writing for the magazine Card Player where he wrote the On Strategy Hold'em column. Lou's books and columns have been read by over a million poker players, and have contributed to the current popularity of the game. "I joined Bluff because I wanted to exploit my creative edge and write to the new generation of poker players that consider Bluff an essential part of their game," said Krieger.

Gordon, Mizrachi, Luske and Krieger have joined the Bluff family of super-star contributors, which include recognizable poker aces Annie Duke, Antonio Esfandiari, Josh Arieh, Clonie Gowen, Dave 'The Devilfish' Ulliott and Kenna James.

"Getting Lou, Phil, Mike and Marcel onboard is a huge win for Bluff," said Editor Michael Caselli. "They are recognized by anyone who enjoys poker, and their expertise in the game is undeniable. Bluff can boast the world's finest team of poker players and experts as its contributors."

Bluff is read by more than half a million poker players across America, making it America's number one poker publication.

About Bluff Magazine (www.bluffmagazine.com):

Bluff Magazine is America's Largest Poker Magazine with 225,000 copies printed and distributed nationwide. Bluff's 125,000 newsstand copies and 100,000 event and location copies gets Bluff into the hands of any poker enthusiasts eager to keep up with the fast-paced modern poker lifestyle.

Contacts

Lyceum Media on behalf of Bluff
Jodie Thind
+44 (0) 207 828 2244
jodie@lyceummedia.com
or
Bluff Media
Eric Morris
Publisher
+1 (678) 528-0379
eric@bluffmedia.com